Web Design & Development

Our expert team of Website Developers & Digital Strategists use cutting edge technology & best practices to create custom sites that increase user engagement.

Web Design & Development2018-09-24T18:43:22+00:00

Web Design & Development

As a web design & development agency, we’re able to create anything from complex and dynamic online portals and e-commerce stores, to simplistic brochure sites to promote your brand and generate enquiries.

Our New York & Istanbul-based team of skilled front and back-end developers specialise in rapid and robust web development. Harnessing the full power of open-source frameworks, we create highly bespoke websites that are content-manageable to suit your exact requirements.

A website design that includes strong content, along with an exceptional user experience, will increase your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site. Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.

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Discovery & Strategy Phase

Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

UX Planning & Information Architecture

Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.

Content

In order to stand out amongst competitors in your industry, you need to provide content on your website that is relative to your market, and informative to your audience.

Shaping a Brand Identity That Compliments Your Business

Having a clearly defined brand identity that fits your business model is what makes you stand out to your target audience. Your identity determines how you want to be seen, and your model lays out the plans your company has in order to try and accomplish that goal.

A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business’ ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.

Establishing Brand Loyalty with Your Messaging

Revisiting a stale brand identity and weak online presence can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken in order to grow the business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be noticed by your audience. This will generate a fresh and prominent voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what is needed to grab the attention of your existing audience, and draw in potential customers to your products and services.

Results

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75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

Local SEO

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Google Adwords

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Brand Strategy

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Web Analysis

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