Brand Strategy

A full-service digital agency approach to grow your brand online.

Brand Strategy2018-08-18T22:33:03+00:00

Brand Strategy

We provide new and existing businesses with refreshed, custom strategies for telling unique brand stories.

Building a Business with Brand Strategy

We redefine what it means to be a business with our customized, cutting edge strategies that tell your brand story and strengthen your online visibility.

There are many PPC platforms available, but the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube.

Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Display refers to textual or graphical advertisements placed on 3rd party webpages. Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers. There are also various forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.

Researching Competitors and Industry Analysis

Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business, and it needs to be solid while building your brand’s presence online. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.

Reengaging Your Audience with a Brand Refresh

Revisiting a stale brand identity and weak online presence can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken in order to grow the business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be noticed by your audience. This will generate a fresh and prominent voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what is needed to grab the attention of your existing audience, and draw in potential customers to your products and services.

Shaping a Brand Identity That Compliments Your Business

Having a clearly defined brand identity that fits your business model is what makes you stand out to your target audience. Your identity determines how you want to be seen, and your model lays out the plans your company has in order to try and accomplish that goal.

A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business’ ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.

Establishing Brand Loyalty with Your Messaging

Revisiting a stale brand identity and weak online presence can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken in order to grow the business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be noticed by your audience. This will generate a fresh and prominent voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what is needed to grab the attention of your existing audience, and draw in potential customers to your products and services.

Internet Marketing That Gets
REAL RESULTS

106% increase in conversions. 751% increase in search engine traffic. #1 ranking in Google. These numbers may sound unrealistic, but they’re real results from real WebFX clients. Our Internet marketing services don’t just drive traffic: they turn website visitors into paying customers, maximizing your ROI and delivering an experience like no other.

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

Local SEO

Ut enim ad minima veniam, quis nostrum exercitationem.

Read more

Google Adwords

Ut enim ad minima veniam, quis nostrum exercitationem.

Read more

Analytics

This information feeds back into your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions (enquiries, purchases, downloads etc.).

Read more

Web Analysis

Ut enim ad minima veniam, quis nostrum exercitationem.

Read more