Analytics Monitoring & Reporting

Analytics tracking is the biggest influencer of digital marketing success.

Analytics Monitoring & Reporting2018-08-29T01:02:15+00:00

Analytics Monitoring & Reporting

Analytics tracking is the biggest influencer of digital marketing success. From click-to-close, your traffic is giving you opportunities to track, model and predict their behavior. Website monitoring and analytics are not just about the reports. It’s also about analysis of the data. Although monthly traffic reports are important to show ROI from investing in SEO and other internet marketing strategies, there are more insights that can be learned to refine and make improvements going forward in the future. Nova Digital Agency’s analytics experts will help your New York and Istanbul startup and business find actionable insights with the data to help your team growth hack your business.

Analytics Setup and Capabilities Solutions Work

Trust Your Data

We will perform a comprehensive audit of your current analytics set up to ensure that the full suite of analytic tracking features, are actually enabled, and that your data is accurate and clean. If you do not currently have an analytics solution in place, we will work closely with you throughout the development and implementation process so that it is a seamless experience.

Custom Tracking Solutions

Not every business has the same needs, and out-of-box solutions are not always the answer. Because of this, we will understand your specific business needs, and create custom tailored tracking solutions to meet those needs.

Website Analytics

Analytics tracking is the biggest influencer of digital marketing success. From click-to-close, your traffic is giving you opportunities to track, model and predict their behavior. More often than not, the information provided by site analytics determines whether a digital marketing campaign is a winner or a waste of money.

Google Analytics is our tool of choice. If set-up correctly it will provide all the relevant information necessary to enable ourselves, or you to optimise overall online performance and start to achieve your desired goals. Quite simply, without data, the online marketing process is incomplete as this data feeds back into every aspect of a complete online marketing strategy.

Get in contact to see if your data is correct with an analytics configuration audit, or set up with Google’s Tag Manager.

Analytics Is In Our Blood

At Nova Digital USA, we believe that if you didn’t track it, it didn’t happen. Analytics is how we determine which changes really affect our clients’ bottom lines. We’re compulsive number crunchers and are addicted to using those numbers to produce profit.

Our addiction to Analytics drives us to track every interaction between the campaign and the customer. This allows us to see where your money is going and the return your efforts are generating.

Monitoring everything takes extra work and planning, but it allows us to identify and focus on the metrics that matter. The results speak for themselves.

Goal and Event Tracking

Anything that can be tracked, should be tracked. You never know when a particular site element will turn out to be a gold mine!

At Nova Digital USA, we track every interactive element—including forms, buttons, dynamic phone numbers, checkouts and just about anything else—on our clients’ sites as an analytics event. This allows us to see exactly how visitors are interacting with the site.

Putting event tracking in place allows us to define how elements contribute to the conversion process and set up site interaction goals that drive ROI.

Click and Heat Map Tracking

One great way to visualize how traffic is interacting with a site is through click or heat maps. These tools provide great insight into how users respond to different aspects of your page.

For example, we might find that a navigation button is drawing attention away from conversion elements or that a graphic is being mistaken for a button.

By tracking how visitors interact with your site, you can learn a lot about why site elements succeed or fail. strategy, we are able to design and run tests that dramatically improve your bottom line.

Detailed Reporting

Web analytics provides a lot of important information about a website. Unfortunately, filtering through your data without the right reporting setup is an error-prone and painful process.

To make things easier, we provide our clients with dashboards that make measuring the effectiveness of their online marketing campaigns simple. Having simple and accurate data removes the emotion from the decision making process on how to best allocate your online marketing budget for the best ROI.

Analytics That Works

Not surprisingly, analytics is foundational to everything we do at Nova Digital USA Advertising. For many of our clients, their analytics findings have changed the way they do business.

To find out how you can uncover the hidden data in your site and use it to redefine your online marketing, contact us today!

Results

Without good analytics, 97% of online marketing campaigns fail. You deserve better.

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

Local SEO

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Google Adwords

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Brand Strategy

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Web Analysis

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Transparent relationships yield the best results

NOVA DIGITAL are always straightforward - either it’s our teammate or our client. Because for a collaboration to be productive, everyone on the team has to be on the same page.

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